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Define ‘Selling’ including nature, role and image.

Meaning of selling
Selling is an art as well a process to persuade potential buyer to buy a product or service or idea or something else. Selling is also can be said as offering to exchange an item of value for the value from customers. A salesperson involves in selling with potential buyer who comes with original item of value being offered may be either tangible or intangible. The value that has been usually paid by buyer could be of equal or greater value than that of being offered for sale.

In this way, selling means to exchange goods for money or transferring ownership of goods through the process of exchange, but in modern and broad sense it means to identify perspective customers, to create demand for goods, to provide information about goods and market and accomplish selling.

Nature of selling
  1. Feedback
  2. Flexibility
  3. Build relationship
  4. Persuasion
  5. Efficient communication interchange
  6. Process

Role of Selling
1.       Linking the company with its customers
2.       Coordinating marketing and sales
3.       Problem solving
4.       Communicator

Image of Selling
a)       Selling is not a worthwhile career:
b)      Good products will sell themselves and thus the selling process adds unnecessarily to costs
c)       There is something immoral about selling, and one should be suspicious about those who earn their living from this activity.
Selling Needs to sell itself and the following facts about selling should be aired universally are :
-          There is nothing immoral about selling
-          Selling is worthwhile career

-          Good products don’t sell themselves

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