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What is Sales Force training? explain it highlighting ACMEE principle

Sales Force training
Training is a learning experience in that it seeks a relatively permanent change in an individual that will improve his or her ability to perform on the job. Training is combination of “KSA”
n  Increasing the Existing Level of Knowledge,
n  Enhancing the Existing Level of Skills, and
n  Bring About Positive Change in the Attitude.
Training is very much important for salesforce to enhance their skills and ability to serve the potential customer and exiting customers efficiently and effectively. A salesforce training programme, thus, aims at providing the required knowledge about the products and the effective ways presentation to the customers in the market. The Training-Programme may be for the-newly recruited salesmen as well as those already in employment with the company to refresh their knowledge.
ACMEE principle
n  Aim
Identify job performance skills needed, assess prospective trainees skills, and develop objectives.
n  Content
Produce the training program content, including workbooks, exercises, and activities.
n  Methods
Selection of the training method such as on the job training and off the job training method to provide training to the employees.
n  Execution
Actually training the targeted employee group.
n  Evaluation

Assesses the program’s successes or failures.

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