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Describe how a company achieves strategic fit between its supply chain strategy and competitive strategy?

What does a company need to do to achieve that all-important strategic fit between the supply chain and competitive strategies? A competitive strategy will specify, either explicitly or implicitly, one or more customer segments that a company hopes to satisfy. To achieve strategic fit, a company must ensure that its supply chain capabilities support its ability to satisfy the targeted customer segments
There are three basic steps to achieving strategic fit:
1.       Understanding the customer and supply chain uncertainty.
First a company must understand the customer needs for each targeted segment and the uncertainty the supply chain faces in satisfying these needs. These needs help the company define the desired cost and service requirements. The supply chain uncertainty helps the company identify the extent of disruption and delay the supply chain must be prepared for.
2.       Understanding the supply chain capabilities.
There are many types of supply chains, each of which is designed to perform different tasks well. A company must understand what its supply chain is designed to do well.
3.       Achieving strategic fit.

If a mismatch exists between what the supply chain does particularly well and the desired customer needs, the company will either need to restructure the supply chain to support the competitive strategy or alter its strategy.

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