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As a accountable sales manager, present your sales planning stages in brief.

Sales Planning:
In simple way sales planning refers to the preparation of future course of action in present. Sales planning is a plan which include an assessment of current sales for a product in a given region or market, a statement of sales objectives, strategies for achieving the stated sales objectives, resources to implement the strategy and their allocation for achieving this goal. A sales plan may also assign particular sales representatives or other staff to particular roles or territories. With careful planning, you’ll have a much clearer vision of what you need to accomplish and a roadmap for how to get there.
Process of Sales Planning:
1.       Define the value of your product or service. 
Identify the unique and specific benefits your product or service provides for your target population. Your product may save people money, improve their health or advance their knowledge. Clarify the exact need that you are meeting. Identify the value of multiple offerings. If you offer a wide range of products and services, define the unique value of each. Also consider all company plans to diversify the product line or to expand services.
2.       Analyze your position in the market. 
Determine the exact niche for your product or service. Define the age, location and characteristics of your target population. Your product may be an innovative tool for solving a common problem in a particular demographic. Or it may be similar to other products, yet more affordable for a specific demographic.

3.       Examine your pricing structure. 
Writing a sales plan is an opportunity to establish a pricing strategy. Research similar products and services in the industry and set prices accordingly. Prices should allow you to remain competitive and still generate profits. Include plans for incremental price increases in line with manufacturing costs.

4.       Outline your long-term and short-term revenue goals. 
Be as realistic as possible in your forecast. Use your recent revenue history as a guide, accounting for significant changes in the market that may decrease your revenue or create new opportunities in the future.

5.       Identify ideal locations for your products and services.
Opening a new store location and making your products available to resellers are possible options. Your sales plan should include where all of your sales activity will take place and the costs associated with each location.

6.       Define your advertising approach. 
Websites, print publications, television advertising and banners are a few advertising options. Evaluate the performance of each marketing strategy throughout the history of your business and include the successful options in your marketing plan.

7.       Outline the activities of your sales and marketing team. 
Include the sales strategies that have proven effective in the past. Cold calling, attending trade shows and partnering with organizations are examples of sales and marketing activities. Describe the approach that your sales team will use both in the short-term and long-term to generate leads and close deals.

8.       Include all other revenue possibilities. 
Outline grant opportunities, government proposals and all other revenue options in concrete terms. For example, a goal to pursue government contracts can be described in numerical terms as "identify and submit 6 government proposals in a 12-month period."


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