Skip to main content

Do you see need for buyer behaviour knowledge to Nepalese entrepreneurs? If yes, why?

Naturally all businessman want their business to be successful. After all they work hard to achieve it. Understanding their customers’ buying behaviour is one of the elements that helps to be successful. Without this understanding it makes gaining more customers difficult. Especially in today’s competitive world. Their buying behaviour is one of the elements that need for a customer profile. Customers base their buying decisions on both rational and emotional reasons. Getting your customers to have an emotional attachment to your brand is one of the keys to keeping them loyal. As well it is one of the key factors in gaining referrals and recommendations.

Any organization that is driven by the needs and wants of consumers has to understand consumer behavior. In many cases, consumers might not even be aware of their motivations or their behaviors. Understanding consumer behavior is essential for the success of any organization.
Organizations must understand consumer behavior in order to generate products that will be embraced and purchased.  For organizations who devote millions in currency to investment in goods and services, knowing about consumer behavior takes a great deal of the guess work out of the equation.  No responsible organization can progress with the idea of "I think that the consumer will like this." Armed with an understanding of consumer behavior, organizations can pinpoint the target audience for their products and services and can be relatively confident that their investment is substantiated by research.  At the same time, understanding consumer behavior can help to chart the future growth and trajectory of organizations.  Organizations are only as good as their potential for future advancement.  No one can read the future.  Yet, understanding consumer behavior can help to develop what products and services can be generated in order to ensure future economic viability.  
I think that understanding consumer behavior is also important for an organization because it studies the basic tenets of the most important element:  The customer.  Consumer behavior decision examines the "processes, especially any particular triggers that compel consumers to buy a certain product."  This is vital for organizations. It provides a window into the reason for an organization's being.  Without understanding consumer behavior, organizations increase the likelihood that they will not be successful.  It is in this light where understanding consumer behavior becomes extremely important for an organization.


Comments

Post a Comment

Popular posts from this blog

What is Sales Force training? explain it highlighting ACMEE principle

Sales Force training Training is a learning experience in that it seeks a relatively permanent change in an individual that will improve his or her ability to perform on the job. Training is combination of “KSA” n   Increasing the Existing Level of Knowledge , n   Enhancing the Existing Level of Skills , and n   Bring About Positive Change in the Attitude . Training is very much important for salesforce to enhance their skills and ability to serve the potential customer and exiting customers efficiently and effectively. A salesforce training programme, thus, aims at providing the required knowledge about the products and the effective ways presentation to the customers in the market. The Training-Programme may be for the-newly recruited salesmen as well as those already in employment with the company to refresh their knowledge. ACMEE principle n   Aim Identify job performance skills needed, assess prospective trainees skills, and develop objectives...
4 comments
Read more

Meaning, Definition, Nature,Scope and limitation of management accounting.

Meaning:- starting with systematic recording of transaction and cost subsequently implemented by integration of financial and cost record, the basic structure of traditional and accounting has led to emergency of what in technical language is known as management accounting. Definition:- according to institute of c.a.wales"management accounting is the presentation of accounting information in such a way as to assist management in the creation of policy and in the day to day operation of any undertaking. " Nature of management accounting Selective nature Provide data, not the decision Concerned with future It stresses on the study of cause and effect relationship Highly sensitive to management needs Scope of management accounting Financial accounting Cost accounting Budgeting and forecasting Cost control procedure Reporting Tax accounting Method and procedure Limitation of management accounting Based on financial and cost account Lack ...
1 comment
Read more

Developing company Direction of strategic management

It is especially important for managers and executives in any organization to agree on the basic vision that the firm strives to achieve in the long term.A vision statement should answer the basic question, “What do we want to become?” A clear vision provides the foundation for developing a comprehensive mission statement.A business mission is the foundation for priorities, strategies, plans, and work assignments.The defining characteristics of a strategic vision is what is says about the company’s future strategic course- “ the direction we are headed and our aspirations for the future.” In contrast, a mission statement describes the enterprise’s current business and purpose- “who we are, what we do, and why we are here’” The mission statements that one finds in company annual reports or posted on company Web sites are typically quite brief; some do a better job than others of conveying what the enterprise is all about. Developing a Strategic Vision •     ...
Post a Comment
Read more